Tania at Cannes Lions: Mattel's Ynon Kreiz

On the last day of #CannesLions2024 Tania interviewed Ynon Kreiz, Chairman and CEO of Mattel, Inc., who received the Entertainment Person of the Year Award in the Palais. Kreiz spoke about the multiyear transformation strategy of #Mattel, from a toy company to an IP-driven entertainment company, and about what it takes to assume the kind of creative risks involved in producing movies like ‘Barbie,’ which became a cultural phenomenon, achieving the largest global box office in 2023 and becoming the industry’s 14th-highest-grossing movie of all time!